ABOUT AM
ALEGRIA FORD
Originally from Caracas, Venezuela Alegria traveled through Europe and America at an early age. Model and Photographer at the age of fourteen, Alegria was born with a natural eye for design and beauty.
On her late 20’s Alegria became a fashion, food, wine and commercial photographer working for magazines such as Foods Arts Magazine, Wine News and Gourmet Retailer. She has traveled through Italy, Spain, and Germany.
Alegria fell in love with new technology and the ability to create in digital media, multimedia, advertising and graphic design.
Working for May Company as an Art Director, Alegria produced visual collateral and advertising direction for 74 stores in the Washington, Virginia, and Maryland area for Hecht’s, Straw-bridge’s and Lord & Taylor at a national level.
Alegria joined PricewaterhouseCoopers (PwC) as a video director, producer and multimedia designer and became the Assistant to the Global Director of Learning and Professional Development (LPD) developing Education CD’s and learning modules for consultants.
Alegria worked as a PwC’s consultant and Creative Director on projects for NASA, CIA, Navy, Army and Department of Education developing internal communication programs as well as digital annual reports, print collateral, videos, displays and Web sites. Alegria developed and implemented the Digital Video Department for the consulting firm in 2001.
Leaving the corporate world behind, Alegria moved to NY city starting Angelsfiremedia, and now AM, a company dedicated to work with wellness companies and companies giving back to the community.
In 2008 Alegria moved to Patagonia, Arizona to work at the Tree of Life Rejuvenation Center to develop the branding identity for Gabrielcousens.com and as a video producer and Director. She created two web streaming channels: Tree Tube and Gabriel TV on which she produced 5 programs each month.
Falling in love with the area Alegria moved to Sonoita, Arizona where she and her husband Lyle have developed sustainable gardens, vineyards and a library of Roses in their Rose Garden. ” I am crazy about plants and being around them have inspired me to be a better designer and a better person”
About AM? Alegria is currently the founder and CEO of Aqua Ciele e Terre, Founder of Sonoita Lifestyles, the digital insider magazine for Sonoita, Elgin and Patagonia, Creative Director & Designer at ALEGRIA.MEDIA. Alegria worked at Dodier & CO in Tucson as a Web Designer – Front Developer for National Shopping Centers. Alegria was the Artistic Director for Boom Goddess podcast, Brand designer for Christine Laria, COD Ranch and Aqua Ciele e Terre.
Alegria has a certification for Farming, Food Handler, Reiki Master, Crystal Reiki and is working in her Landscape Designer certification. She plays the cello and is a student of Robert Marshalls.
INTERVIEW WITH ALEGRIA
“Entrepreneurs are people who think outside the box, and are usually ahead of their times. They look for perfection and place in the right environment find excellence!” Alegria Ford
Want to know more about me and AM? It is about creating a virtual reality to exalt people: AM
Some people see beauty in mundane things To me Art=Beauty=Science= Our existence. Maybe if we are lucky we awake early to the fact that it is all inter-related just as we are all interrelated organically.
What is interesting about me? I think outside the box, I stay fresh with what is going on in technology to push the limits of my work. I am not complacent !
What do I love? I love Art, Beauty, Science and most of all Nature.
Why would you hire me? I am a visionary, I will create a piece of work that is cutting edge with unique perspective and new technology to back it. My work connects with the human desire of greatness, beauty and natural order.
What is art? An image, idea or object created to exalt the human soul.
What is media? Media is what is not Analog! A digital image or environment to exalt the human mind.
What is Science? The art of searching for the truth of our existence.
What is your experience? Let say I have been around the block a couple of times searching for the greatness of the human spirit in the work place. I have worked in Corporate settings, start ups to new age companies. The ideologies may be different but the bottom line still the same. I get the work done! I love to elevate people’s awareness using media. I am a digital artist!